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  • Writer's pictureHeather Lancaster

Marketing for Authors: Keeping and Maintaining a Website

Last week, we talked about the importance of marketing as an author. Today, we want to jump into methods you can use to improve your marketing visibility. The first of those is a website. As an author in today's digital age, having a website is not just a luxury; it's a necessity. Your website is your online home, and it plays a crucial role in your marketing strategy. Here, we'll delve into the significance of having and regularly updating your author website.

Your Author Brand Hub: Your website is the central hub for your author brand. It's where readers, publishers, and the media come to learn more about you and your work. An author website helps you establish and control your online presence, allowing you to showcase your books, create a blog, and engage with your audience.

Showcase Your Work: Your website provides a platform to showcase your books, share excerpts, and create a digital writing portfolio. It's an excellent space to provide high-quality images of your book covers and author photos, helping to create a professional image for your brand.

Engage with Readers: A website allows you to connect with your readers directly. You can set up a mailing list, engage in discussions through comments and forums, and encourage reader interaction. This direct communication can help build a loyal fanbase, which is crucial for the continued success of future books.

Online Sales and Promotion: In addition to online spaces like Amazon or Barnes and Noble, you can sell your books directly from your website, which not only increases your revenue but also lets you control the sales process. Furthermore, you can use your website to promote book launches, sales, and events, creating excitement around your work.

SEO Benefits: A website enables you to optimize it for search engines. How often do you go to Google to find something or someone? The same applies to you as an author. You want people to be able to find you easily. By regularly updating your website with fresh content, you can improve your search ranking, which means more people will find you and discover your books.

Regular Updates: Now, let's talk about the importance of updating your website regularly. An outdated website can be a turn-off for visitors. Regular updates keep your content fresh and show that you are actively engaged with your audience. Consider adding a blog section to share your thoughts, insights, and updates related to your work and industry.

Mobile Optimization: With most internet users accessing websites on mobile devices, your website must be mobile-friendly. Most hosting providers and website builders will provide options to ensure your site is responsive and easy to navigate on smartphones and tablets.

Security and Maintenance: Website security is crucial. Regularly updating your website's plugins, themes, and software helps protect it from vulnerabilities. An SSL security certificate ensures a safe place for your audience to purchase your book. A secure website builds trust.

Your author website is the heart of your online presence. It's where you build your brand, connect with your readers, and promote your work. Regular updates, mobile optimization, and security measures are vital to maintaining a successful author website. If all this sounds daunting, Glory Fire Productions helps create and maintain websites for multiple industries, including authors. Contact us today at for your FREE 20-minute consultation to see how we can build the best site for your online presence.


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