Heather LancasterNov 28, 20233 min readMarketing for Authors: Harnessing the Power of Book ReviewsOne of the most powerful marketing tools an author has is the power of book reviews. Reviews can significantly impact your writing career.
Heather LancasterNov 21, 20232 min readMarketing for Authors: Building an Author PlatformYour author platform is your ability to reach and engage with your target audience. We give some examples of how to create your platform.
Heather LancasterNov 14, 20233 min readMarketing for Authors: Social Media StrategiesAuthors need to use social media platforms because they are a powerful tool to connect with their readers and promote their work.
Heather LancasterNov 7, 20233 min readMarketing for Authors: Keeping and Maintaining a WebsiteAs an author in the digital age, having a website isn't just a luxury; it's a necessity. Your website is crucial to your marketing strategy.
Heather LancasterOct 31, 20232 min readThe Importance of Marketing for AuthorsMarketing is the lifeblood of any author's success. It's important to realize that marketing is essential for authors.