top of page
  • Writer's pictureHeather Lancaster

Marketing for Authors: Building an Author Platform

Marketing for Authors: Building an Author Platform

Last time, we talked about using social media as an author. Today, we want to talk about the entirety of your author platform. It’s the foundation of your writing career. It's your ability to reach and engage with your target audience. Here are some key elements to consider when building an author platform:

Online Presence: Start by establishing a robust online presence, including a professional author website, active social media profiles, and an email list. These elements create a central hub for your author brand.

Author Branding: Define your author brand. What themes, genres, or topics do you write about, and what message do you want to convey to your readers? Your brand should be consistent across all your online and offline materials.

Content Creation: Consistently create content that resonates with your target audience. This can include blog posts, social media updates, and email newsletters. Share valuable insights, tips, and stories related to your writing.

Engagement and Community Building: Interact with your readers and build a community around your work. Respond to comments, participate in discussions, and make your readers feel like a part of your journey.

Networking: Connect with fellow authors, bloggers, and influencers in your genre. Building a network can lead to collaboration opportunities, guest posts, and cross-promotion.

Book Launch Strategy: Plan your book launches strategically. Use your platform to generate excitement, share teasers, and offer exclusive content to your loyal readers.

Email Marketing: Grow and nurture your email list. Email marketing remains one of the most direct and effective ways to reach your readers with updates, book releases, and special offers.

Reader Reviews: Encourage readers to leave reviews for your books on platforms like Amazon and Goodreads. Positive reviews can boost your credibility and visibility.

Events and Speaking Engagements: Participate in literary events, book fairs, and speaking engagements. These opportunities help you connect with readers in person and expand your platform.

Adaptability: Stay open to evolving your platform. As your writing and readership grow, adjust your strategies to meet changing needs and interests.

Building an author platform is a long-term investment in your writing career. By creating a solid online presence, engaging with your audience, and consistently delivering quality content, you can establish a platform that supports your current book and sets the stage for future success as an author. For help creating and keeping your author platform up to date, contact us today at for your FREE consultation.


bottom of page